If you’re taking the time to educate yourself prior to buying an engagement ring, you might get the impression the only thing that matters is the diamond. If you can just find the perfect balance of the four C’s that fits your budget, the rest is easy, right?

But wait…you’re not buying only a diamond. You are investing in an engagement ring, to be worn as a tangible expression of your eternal commitment to each other. It’s a tradition that dates back centuries, but only in the last 100 years or so has it become popular to adorn the ring with a diamond.

If your love is forever, and diamonds are forever, shouldn’t your engagement ring be also? Aside from its symbolic value, you’re depending on the ring to keep a precious gem safe and secure for the many years to come.

But all too often, the ring itself is an afterthought. If fact, most jewelers buy pre-cast rings from large manufacturers, drop your stone into the mount, bend over the prongs, and call it good.

At Endless Embrace, we take a completely different approach. Our engagement rings are custom designed in-house and carefully cast in our own workshops. And then your diamond is set and your ring is sized, polished, and finished by a skilled bench jeweler with decades of experience. We control every step of the process from the original design concept to lovingly packaging your ring for shipment directly to you.

Along the way, your ring is closely inspected at every turn to make sure it lives up to our exacting standards of quality. Utilizing a 65-point manufacturing control process and a 35-point quality inspection checklist, our quality control technicians examine every ring we make. We even use high-powered stereo "Mantis" viewers, which provide a magnified 3D view that reveals microscopic imperfections.

"We are always asking ourselves, how can we do better?" explains Luis, our quality control manager. "Our quality control technicians have an average of over 15 years of experience, so they are experts in maintaining our high standards."

It's this obsession with quality – along with our proud 90-year history – that makes it possible to back every Endless Embrace engagement ring with a limited lifetime warranty. Our uncompromising quality standards are assurance that your engagement ring will stand the same test of time as your love.

When it comes to choosing an engagement ring, it’s about much more than just the diamond. It’s a symbol of your promise to each other, a sign to the world of your commitment, and an heirloom destined to be treasured by your family for generations to come. Choose well. Choose Endless Embrace.