More Heritage - The Company History

The Endless Diamond Embrace story begins in Chicago, IL in 1922.

Chicago was the setting ideal for the creation of Endless Diamond Embrace and its larger diamond look at a better value. Chicago, often called the Second City, was a booming urban center, while maintaining its Midwestern character and modest family values. Today, it is a city that combines culture and refinement with a down-home feel. Endless Embrace evokes the same feel as the city it hails from.

The Embrace collection is founded upon 90 years of a family tradition of watch and jewelry design and manufacturing. Over the years, our expert designers have experimented with several bridal diamond designs to perfect the engagement ring. The engagement ring is a symbol of love and commitment given to a woman to commemorate the union of a couple. Our jewelry designers created Endless Embrace to celebrate a woman's beauty and to bestow the couple with a stunning and affordable engagement ring.

Endless Embrace uses our patented Touch Setting technique to bring together multiple diamonds in an invisible setting to create a stunning, uninterrupted flow of diamond fire and brilliance. The union of the diamonds is seamless, creating a larger diamond look than a diamond solitaire of comparable price.