Visual Impact
Throughout our website you'll see the term visual impact. Visual impact is a concept that explains the impression a ring makes upon observers. A diamond engagement ring's visual impact is determined by the setting, style, any additional diamonds used in the setting, and the quality and color of all the diamonds in the ring. All these factors together, when executed properly, affect the overall brilliance and sparkle of the ring and determine the visual impact. In other words, visual impact is the "wow factor" of the ring.

Surpass Expectations
It is this wow factor the every woman wants, not just in the size and color of the diamond, but in knowing that you have planned accordingly, saved for this occasion, and selected or designed the perfect ring for her. An engagement ring that not only symbolizes your love but celebrates her femininity, her individual style, and her desires.

Wow factor is what her parents, family, friends, and co-workers are looking for, too. The first thing everyone says to a newly engaged bride-to-be is, "let me see the ring." These expectations and peer pressure do not end after the initial engagement or even the wedding. An engagement ring is a keepsake that she will wear daily as a symbol of your love and commitment. It's important to make the right choice and give her something she will cherish forever.

Embrace Offers More
We understand this pressure, and we know that you want to give the love of your life the best you can afford and customize it to her tastes, so you can make her feel as special as you know she is. This is exactly why we created Endless Diamond Embrace engagement rings. Endless Embrace engagement rings offer a larger visual impact than a single solitaire diamond with a comparable carat weight. Simply put, Endless Embrace gives you more. More visual impact. More choices. More than a Diamond™.

How Do We Do It?
We are able to create greater visual impact and wow factor by utilizing our history of craftsmanship, expert knowledge of diamonds, and our innovative and patented diamond setting technique called Touch Setting.

We were awarded a patent for our Touch Setting technique in 2003. This unique diamond setting technique brings together precisely matched diamonds in a multiple-stone array without relying on internal prongs or notched or grooved diamonds which would interrupt the seamless flow of diamond brilliance.

The result is a secure diamond to diamond setting with a visual impact 3 to 5 times larger than a solitaire of a comparable carat weight. Endless Embrace engagement rings provide the visual impact of a large diamond without the big price tag. This exclusive diamond setting technique makes beauty, style, and large diamond size affordable. You'll be able to see the Endless Embrace difference for yourself.

More Than A Diamond
An Endless Embrace engagement ring is more than fine quality diamond jewelry. It is the symbol of your love and commitment to each other. Make it more than I love you, because she deserves more. So go ahead and design the symbol of your love. Make her the ring of her dreams.